When the Tampa Bay Buccaneers came into the league in 1976, they proceeded to lose their first 26 regular season games under head coach John McKay.
They were so bad that it actually put pressure on their opponents to avoid the infamy of being the first team to lose to the Bucs. When they finally won their first game against New Orleans, Saints head coach Hank Stram took the loss extremely hard, commenting afterwards, "We were strangled by the trauma. We’re all ashamed for our people, our fans, our organization".
The day after the loss, Stram burned the game film in front of his team. He was fired at the end of the season.
But the following exchange between McKay and a press member puts the entire thing into proper perspective.
After an early season loss, the coach was asked about his team’s execution.