Over at Complex’s Triangle Offense, I profiled Julie Phayer of the Golden State Warriors. Phayer manages social media for the team and was kind enough to speak with me to give me insight into her career and the challenges and thrills of running social for an NBA team.
You can read the entire piece here. An excerpt is below.
Julie Phayer manages all eleven social media accounts for the Warriors. That includes Twitter, Facebook, Instagram, Vine, Tumblr, Google+, YouTube, Pinterest, SoundCloud, Storify and Weibo. Phayer is one of six members of the Golden State Warriors’ digital marketing team and on a typical work day her job will have her writing blog posts, designing web pages, sending out email campaigns and providing game coverage during the season.
“I’m in the exact position I hoped to be in—managing digital and social media for my favorite NBA team,” Phayer said. She joined the Warriors in December 2012, at 22 years old. “I’m particularly interested in how teams show their creativity on social media. While there is definitely specific content, campaigns and news that teams need to push on social media, I also enjoy seeing how teams can have fun.”
It’s a role that Phayer couldn’t have envisioned would even exist when she was growing up. Around Phayer’s first birthday, her dad taught her how to dribble a basketball. This was her introduction to the game, which she grew to love over time. Phayer always wanted to find a job which combined her passion for basketball with her other interests. As a freshman at California State University, Chico, she had her sights set on a career in event management. Eventually, her focus shifted towards digital and social media marketing. Entering the job market just as social media jobs are increasingly crucial to pro teams, Phayer is now able to combine her love of the game with her passion for putting together entertaining projects that engage Warriors fans.