If it’s not asking for too much, watch the 30-second ad above then come back. Okay, first, how did I even come across this product that’s been around for several years? I wish I could say I googled “how to pee while golfing”, “enhancing my seven-iron” or something stupid, but I was actually reading this article on the economics of informercials when I came across the UroClub. As described on their website, it’s a simple three-step method to using the product:
Unscrew the UroClub’s triple seal, leak proof cap.
Clip the privacy towel to the UroClub & your belt or waist band.
Discreetly relieve yourself & then get back into the game!
If nothing else, “I need to discreetly relieve myself” will not be worked into my vocabulary at the first possible opportunity.
But the idea, as wacky and hilarious as it seems, is actually also really practical. It was the invention of Dr Floyd Seskin, who is a urologist. What do urologists do? Of course, they focus on the surgical and medical diseases of the male and female urinary tract system and the male reproductive organs.
The idea was actually born out of feedback with his patients. He found his inspiration after a patient underwent a prostate procedure and came back months later telling Seskin about his improved condition. The patient told him, "I used to hit my ball directly into the woods so I can urinate. You took five strokes off my game."
As for a similar product for the ladies, "Women’s experience is completely different," Seskin said with a laugh. "You’d need an entire tent to pop out up of the bag."
Three suggestions for Seskin: hire a mascot for the product and call him Pee Diddy, stock these outside every washroom at golf clubs worldwide and expand this across all sports. Yes, I am thinking about how it would be feasible to pee into a basketball.
Footnote, or, just another promotion for my upcoming book:
I’ll be using the end of each post to tell you about a book project that I’m very close to finishing. I figure if you read all the way to the bottom of these posts, this will probably interest you.
It’s a book featuring my writing and original illustrations from a bunch of really talented artists. You can see some sample layouts here (Kobe, Barry Bonds, Dennis Rodman). I will be setting up a Kickstarter soon to recoup some of the print and shipping costs, an early estimate of the book will be $20. It’s going to be an entirely non-profit project for me, which my parents will be sad to hear about considering I hold a business degree.
All of this to say, please subscribe to the mailing list by clicking here if this sounds like something you’d be interested in, it’d help me gauge the interest of the project.